Implement and Monitor marketing activities Essay

BBQfun is company specialised in outdoor(a) lifestyle supplies. The company is mainly use in Brisbane and its surroundings and aim at baffleing doneout the country. In prescribe to achieve this ending, BBQfun has established a a couple of(prenominal)er marketing st markgie. The goal of this report is to decompose these strategies and ultimately their efficiency. BBQfun marketing strategies synopsisAt BBQfun, stakeholders be trustworthy for the management of the companys operations. Indeed, check to the CEOs control, For our stakeholders it has always been intimately stewardship and to adhere to professional and lesson standards of stockpile in all that we do.Although the organisational suss out does non thunder on the stakeholders moral and professional standards, it can be take for granted that the word stewardship means management. Management is a broad word that would need to be defined in more details. Indeed, it does not appear without the organisational f ollow-up that the divergent stakeholders roles are clearly and scarce defined. therefrom questions can be elevated about who is responsible for the marketing activities at BBQfun and how implementation and monitoring are conducted. check to the organisational review, the marketing and non-marketing professionals are self- cultivateed teams. hence another question can be asked on how strategies are communicated to them and what grade of apprise they had received to implement such strategies. It to a fault raises the question of consistency throughout the different stores, especially if BBQfun aims at being a subject company. Indeed the BBQfuns astronomical picture is to be a national leader in its industry indoors the next ten years. However, there is no information on the short endpoint intents that would lead to the achievement of this goal. Their role and responsibilities are not menti id either.This is even more concerning as according to theorganisational review, B BQfun overall SWOT analysis remains the same as the one made in 2008. This indicates a neediness of performance measures or at least(prenominal) homecomings in their ability to act on their weaknesses and take advantages of their opportunities. Also, it can be observe that there are discrepancies between BBQfun hatful statement and their actual focus. Indeed, in their deal statement the chair of the dialog box maintain on delivering high quality product, besides in reality a greet cut schema is perplex in place as price of sourcing has been prioritised. This indicates a poor communication outline throughout the company and can easily riposte act the flow of the marketing strategies that perplex been chosen by the stakeholders. Additionally, a review of their PEST analysis should be performed as the organisational review shows a change in economic and social behaviours. Indeed it is mentioned that invade rates are rising, that the employment rate is different than the one estimated and that the trend towards domicil proud purchase is growing stronger than anticipated. This statement should give rise to new opportunities for BBQfun. The objective of the marketing campaign is to increase sales. trinity graphemes of products have been identified BBQs, outdoor piece of furniture and BBQ consumables. Three types of marketing activities have been put into places receiving set advertisement, magazine/PR and direct marketing campaign and advertisement through loyalty programs. The resources required for the first strategy are straight forward soon enough pricy. For that type of campaign financial and tender resources are needed as rise as the appropriate choice of channel. If BBQfun intends to grow nationally, it might want to choose a national radio station. Human resources would complicate the marketing project and designers personnel. The same kind of resources is needed to implement the second type of strategy, although the channel would be different. The third strategy requires building a client database. Hence little is needed but a website, an email address and the designer and IT personnel. chat and team building are something wanting when only referring to the organisational overview.This should come first from the board to communicate clearly the objectives and the process of implementing these strategies. These should be clearly thought and put in place along with the marketing plan. exchange of suppliers has been one way of implementing their strategies along with decision the right channels to implement their radio and PR strategies. BBQfun also managed to increasetheir customer database to implement their third strategy. Monitoring the pay back of their investment is mostly done through sales figures. ConclusionBBQfun has a vision to expand nationwide. In launch to achieve their goal they put into place a few marketing strategies. However it seems that a straightlaced marketing plan is lacking and this issue should be addressed as soon as possible in order for them to maximise their return and have a higher impact.